Don Julio Tequila is one of the most recognizable names in the spirits world. Founded in 1942 by Don Julio González, the brand has a storied history and is often credited with revolutionizing the tequila industry. However, since its acquisition by Diageo, a global spirits conglomerate, many tequila enthusiasts argue that Don Julio has lost its way. If you’re wondering whether Don Julio is still worth your money—or if there are better options out there—this article is for you. We’ll explore why Don Julio might not live up to its legacy and introduce you to three superior tequilas that deliver exceptional quality at the same price point.

The Problem with Don Julio Tequila

Don Julio’s legacy is undeniable. The brand played a pivotal role in elevating tequila from a rustic spirit to a premium product. However, since its sale to Diageo, many argue that the brand has prioritized mass production and marketing over quality and craftsmanship.

Take Don Julio Blanco, for example. Priced between 45and45and55, it’s one of the most widely available tequilas on the market. But how does it taste? Unfortunately, the flavor falls flat. The agave notes are muted, the spice is almost nonexistent, and the overall profile is overly sweet for a Blanco tequila. Instead of the robust, complex flavors that define a great tequila, Don Julio Blanco tastes watered-down and uninspired.

In short, Don Julio seems to be trading on its name and history rather than delivering a product that lives up to its reputation.

Top Alternatives to Don Julio Tequila

If you’re looking for tequilas that offer superior flavor, authenticity, and craftsmanship—without breaking the bank—here are three standout recommendations:

1. Siete Leguas Reposado

• Price Range: 45–45–65
• Why It’s Great: Siete Leguas is a brand with deep roots in tequila history. Founded just 10 years after Don Julio, it’s one of the few brands that has stayed true to its origins. Siete Leguas was even the original producer of Patrón before it became a global brand. This reposado is additive-free and offers a rich, complex flavor profile.
• Tasting Notes: Roasted agave, black pepper, caramel, oak, and a hint of citrus. It’s smooth, balanced, and perfect for sipping or mixing.

2. Volans Blanco

• Price Range: Around $55
• Why It’s Great: Volans is a newer brand, but it’s made at the same distillery as the highly acclaimed Hacienda El Pandillo, which produces tequilas like G4 and Terralta. Volans is additive-free and offers a unique flavor profile that stands out in the crowded tequila market.
• Tasting Notes: Roasted agave, minerality, a savory saltiness, and hints of spice and citrus. It’s incredibly versatile and pairs beautifully with seafood or cocktails.

3. Lalo Blanco

• Price Range: 45–45–55
• Why It’s Great: Lalo is a brand created by Eduardo “Lalo” González, the grandson of Don Julio González. Lalo’s mission is to return to the roots of traditional tequila-making, honoring his family’s legacy while prioritizing quality and authenticity. This Blanco is additive-free and delivers a pure, agave-forward experience.
• Tasting Notes: Roasted agave, black pepper, citrus zest, earthy cinnamon, and a touch of vanilla. It’s perfect for sipping neat or crafting a killer margarita.

Why Additive-Free Tequila Matters

One of the biggest issues with modern Don Julio is its reliance on additives. Additives like artificial sweeteners, glycerin, and flavorings are often used to mask imperfections or create a more “approachable” taste. However, these additives detract from the natural flavors of the agave and can leave you with a tequila that feels artificial and unbalanced.

The alternatives listed above—Siete Leguas, Volans, and Lalo—are all additive-free, meaning they rely on traditional methods and high-quality ingredients to create their flavor profiles. This results in a more authentic, enjoyable drinking experience.

Final Thoughts

While Don Julio Tequila may have a legendary name, its current offerings don’t live up to the brand’s storied history. Instead of settling for a tequila that’s trading on its past, opt for one of the additive-free alternatives listed above. Not only will you get better flavor and quality, but you’ll also support brands that are staying true to the art of tequila-making.

Whether you choose Siete Leguas, Volans, or Lalo, you’re guaranteed a superior tequila experience that celebrates the true essence of agave. So next time you’re out or shopping for a bottle, skip the mass-produced option and go for something that truly delivers on taste.