Tequila Additives are ruining your favorite Tequilas.

Tequila is one of the most beloved spirits in the world, with a rich history and a unique flavor profile that has captured the hearts and palates of people across the globe. But did you know that many tequila brands are adding secret ingredients to their bottles? These additives, which are legal under Mexican law, can alter the taste, aroma, and appearance of the tequila. They also do not need to disclose that they use additives.

Despite the fact that these chemicals can impact the quality and authenticity of tequila, many popular brands continue to use them in order to create a consistent product and to cut costs. But is the convenience worth the compromise? Should we be concerned about the impact of these additives on our health and the environment? These are the questions that we will explore in this blog post, as we dive into the world of tequila additives.

From the sweeteners that make tequila taste sweeter to the artificial extracts that mimic aging, we’ll take a close look at each of the four additives allowed in tequila production and discuss why they are cause for concern.

We’ll also examine the legal loopholes that allow tequila producers to use these additives without disclosing them to consumers. We will also explore the impact that this lack of transparency has on the industry as a whole. And finally, we’ll delve into the rising popularity of tequila and the role that transparency and authenticity will play in the future of this beloved spirit.

Tequila Production

Firstly, let’s talk about the production of tequila. It takes between seven and 12 years for the blue agave plant to mature before it can be cut up, cooked, fermented, and distilled to make tequila. This lengthy process is why additives were originally allowed under Mexican law to help producers create a more consistent product. As long as the additives don’t exceed 1% of the total volume of the tequila, producers don’t have to disclose their use of additives.

What Exactly are Tequila Additives

The four additives allowed in tequila production are sugar-based sweeteners, glycerin, oak extract, and caramel coloring. Sugar-based sweeteners create a sweeter taste in the tequila and can also impart aroma and flavor. Glycerin is added to create a fuller or thicker mouthfeel. While oak extract is added to simulate the flavor of aged tequila. Finally, caramel coloring is added to make the tequila look darker and simulate barrel aging.

Why are Tequila Additives a bad thing?

So, why are additives in tequila a bad thing? For one, consumers are often left in the dark about whether their favorite tequila brands are using additives or not. The lack of transparency can be frustrating for consumers who want to know what they’re drinking. Additionally, some brands are using additives to create a cheaper, inferior product that imitates the flavor of traditionally-made tequila. This practice is dishonest and can mislead consumers about the true flavor of tequila.

Moreover, as the demand for tequila grows, the need for transparency in the tequila market becomes more important. Consumers want to know where their tequila comes from and what is added to it. Farm-to-table restaurants have become popular in the last few decades for this reason, and tequila brands should follow suit.

In conclusion, additives are allowed in tequila production, and some popular brands may have chemicals added to them that the consumer may never know about. The four types of chemicals allowed in tequila are sugar-based sweeteners, glycerin, oak extract, and caramel coloring. Consumers want more transparency in the tequila market, and some brands are using additives to create a cheaper, inferior product. As the demand for tequila grows, transparency becomes more important, and consumers deserve to know what they’re drinking.

There are many other issues surrounding tequila production, such as celebrity tequilas, which i made a whole video on that you should check out.

Don’t Drink Casamigos Tequila! Drink These Brands Instead

Casamigos Tequila is one of the most popular tequila brands on the planet. Everywhere you look, Casamigos seems to be on the shelves. But honestly, Casamigos is not a good tequila brand. It has additives, its overproduced and it not worth the price. In this Video I will show you the 3 best tequila brands you should be drinking instead.

Tequila is one of the most popular spirits out there and so many brands are capitalizing on it. Celebrities far and wide have tried to make a quick buck by selling tequila and there are so many bad brands out there. And that’s all thanks to Casamigos. Casamigos was created by George Clooney and eventually he sold it to Diageo for $1 Billion dollars so in a way they were responsible for the whole trend of Celebrity Tequila.

Celebrity tequilas are becoming a huge problem in the tequila industry especially as the tequila industry continues to explode in popularity. I did an entire video on the problems with Celebrity Tequilas which you can watch to learn more about. All of these celebrities are cutting corners and creating an inferior product to make money while hurting the tequila industry as a whole.

The Three brands I cover in this video are all family owned and run, free of additives and are all well worth your money.

Mijenta is a more recent brand to the industry but they are committed to sustainability and creating amazing tequila. Arette is a great budget tequila that is cheaper than Casamigos and certainly tastier. El Tequileno tequila has been a mainstay in Mexico since 1959 and is steeped in tradition.

These are the three best tequila brands 2022 you should be drinking instead of Casamigos.

If you would like more tequila recommendations check out this post, the best tequila brands you should be drinking!

The Problem With Celebrity Tequila Brands…

Why Are There So Many Celebrity Tequila Brands?

From The Rock to George Clooney, LeBron James to Kendall Jenner, and even Guy Fieri, it seems like everyone wants a piece of the tequila pie. Tequila sales worldwide have grown 6% every single year since 2002, reaching an over $4 billion industry in 2020. George Clooney sold his brand, Casamigos, for over $1 billion a couple of years ago. Showing the massive earning potential in this industry and kickstarting this craze. Celebrity tequila is trying to capitalize on that insane growth.

However, I must say that the quality of the product in these celebrity tequila bottles is not as good as other tequilas out there. With a lot of them being guilty of using additives in their products. While some might accuse me of being a hater for trashing almost every single one of these tequilas on my TikTok and YouTube, the problem runs much deeper than just personal dislike for certain celebrities.

Problems With Celebrity Tequila

One major issue with celebrity tequila is cultural appropriation. Take Kendall Jenner, for example, who received backlash for promoting her 818 tequila with a tone-deaf commercial featuring her wearing traditional Mexican clothes. Many argue that she was appropriating Mexican culture to sell her product, despite not having any real connection or ties to the country beyond wanting to make a quick buck from the agave plant.

Connection to Mexico

Additionally, most celebrity-backed brands have almost no connection or ties to Mexico beyond rolling up to one of the few distilleries that make almost all of the celebrity tequila, picking a barrel that slightly tastes different than the other barrel, slapping their name and logo on it, and then selling it at a high premium price to make money off of it.

Environmental Concerns

This not only takes money out of the Mexican economy but also directly contributes to a whole host of other issues in the agave industry, including deforestation and wildlife disturbance. The demand for celebrity tequila has put intense pressure on the industry. It has prompted tequila producers to produce more tequila faster and to make more tequila. To make more tequila they need more farmland, which leads to more deforestation.

Rising Cost of Agave

Furthermore, the pressure to create more tequila has caused a skyrocket in the price of agave. It takes about eight or nine years for agave plants to fully mature before they can be cultivated and turned into tequila. This lengthy and labor-intensive process has been put under immense pressure due to the influx of celebrity brands into the market.

In conclusion, while celebrity tequila might be more accessible and popular than ever before, it comes at a cost to both the Mexican heritage and culture, as well as the environment. While it’s understandable that celebrities want to make money, it’s important to ensure that their product is not only of high quality but also produced in a sustainable and ethical way.

818 Tequila REVIEW | Is Kendall Jenner’s 818 Tequila Worth it?

What is 818 Tequila?

818 Tequila is a “premium” Tequila owned by Kendall Jenner, one of the Kardashians. It is a tequila trying to capitalize on the hype train surrounding tequila at the moment as well as Kendall Jenner’s massive popularity to sell a tequila brand.

818 Tequila is a Tequila brand that retails for anywhere between $50 to almost $70 depending on where you buy it. They have an 818 Blanco, the also have a 818 Reposado and a 818 Anejo expressions and soon to come, an ultra premium extra anejo as well. While these prices are pretty high, they are in line with other tequila on the market. There are certainly more expensive and cheaper options out there. So they seemed to have gone for pricing in the middle.

818 Tequila has been making waves on social media and traditional media despite all of the other celebrity tequila’s coming out over the last few years. It’s hard to keep up with all of them to be honest, but 818 has been able to carve out a space for itself in the market. Especially utilizing the Kardashians giant combined platform, they have been able to break into a highly competitive market in a big way.

Though, it hasn’t always been roses for the brand. They have come under heavy fire for claims of cultural appropriation and copyright violations. It is a highly controversial brand to say the least. They have also been accused of contributing to the worsening of the problems surround the tequila industry.

If you want to learn more about the problems with Celebrity tequila, you can check out my video here.

While it is an incredibly popular tequila, No 818 Tequila Review would be complete without talking about what it tastes like and telling you exactly how I feel.

I tasted both the Blanco expression and the reposado expression, give you my thoughts on who this tequila was made for, and my final verdict on whether or not I can recommend this tequila.

Aviation Gin Review | Is Ryan Reynold’s Gin Worth It?

What is Aviation Gin?

Aviation Gin is a gin owned by Ryan Reynolds. It is an American Dry Gin that looks like it came straight out of the 1920’s. Ryan Reynolds Aviation Gin has been around for quite some time and has become an incredibly popular gin. Ryan Reynolds is a hugely popular person so no wonder his Gin has become so hugely popular.

Ryan Reynolds Aviation Gin commercials have been a huge hit online and incredibly funny which has really catapulted this gin into the public consciousness but what makes it special outside of having a celebrity owner?

It is a classic style gin, the bottle looks like it came straight of the pre-prohibition era, and it has actually been around for a lot longer than Ryan Reynolds involvement with the brand. They have been making this gin for a long time.

In terms of flavor it is a milder gin than many you will find in the market today. This might actually make it more appealing to folks who aren’t the biggest fans of traditional gins. I found it to be a bit too mild in flavor as I prefer them a bit stronger to be able to stand up well in a cocktail as well.

Speaking of which, while it worked reasonably well in a Gin & Tonic, in the cocktail I made I found that the honey and lemon easily over powered the taste of the gin and it did not feel well balanced.

In this Review I try to go in depth by giving you the break down on what Aviation Gin is, I also try it in various applications to find out how to drink this gin. I try it straight, in a gin and tonic, and also in a cocktail. Finally, I give you my final thoughts on whether or not its worth your time and money.

If you would like to see my review on more celebrity spirits, why not check out my review of Kendall Jenner’s 818 Tequila

Top 3 BEST Tequila You Need to be Drinking Right Now!

There are so many tequila brands out there, and its hard to know which ones are actually worth your time and money. In this video I will show you the 3 best brands you should be drinking. Tequila is one of the most popular spirits out there and so many brands are capitalizing on it. Celebrities far and wide have tried to make a quick buck by selling inferior products and there are so many bad brands out there.

The three brands I cover in this video are all family owned and run, free of additives and are all well worth your money.

El Tequileno has been a mainstay in Mexico since 1959, and they are one of the OG Producers. They are a household name in Mexico, though not quite as popular yet in the U.S, they are growing quickly. They produce a wide range of expressions, such as the Paltino, Reposado, Anejo as well as some more rarer expressions.

El Tesoro has been around for over 80 years making incredible tequila. They produce their brand using the old school and traditional method of crushing the agave with a Tahona, which is a giant concrete or stone wheel that is pulled by donkey or horse.

Fortaleza has been around for over 125 years and 5 generations of the same family have been keeping their traditions alive and well. The family did sell the original brand before another generation created the Fortaleza brand and started producing tequila using their family methods and recipes again.

Lastly, we have Tromba. Tromba was created by Marco Cedano, a Master Distiller and 40 year veteran of the Tequila Industry. This tequila is more accessible in price than the previous three but nonetheless it is a great option and one you should definitely consider adding to your shelves if you want a more price accessible option for your cocktails.

Tromba is also actually the tequila that we use at my restaurant http://www.labaredasbrazilianbbq.com

These are the three best tequila brands 2022.

If you’d like to know more about Tequila actually even is, I suggest you check out: MEZCAL VS TEQUILA – Everything You Need To Know! I go deep into Tequila vs Mezcal and give you a good overview of what this delicious spirit is all about.

How to make a Caipirinha | TWO DIFFERENT WAYS !

The Caipirinha is the iconic Cachaça cocktail, And the most famous cocktail to ever come out of Brazil. It is a simple Cocktail made with Cachaça, Lime, and Sugar.

In this video, I show you how to make a Caipirinha Cocktail Two different ways!

Cachaça and Rum are often confused for one another as they both come from Sugarcane. While Cachaça is similar to rum, it has a flavor all its own. Most rums are distilled from molasses, which is a byproduct of sugarcane processing, while cachaça is distilled from the fresh fermented juice of sugar cane. This difference creates a unique spirit that is characterized by its funky, grassy flavors, which set the Caipirinha apart from other sweet-and-sour cocktails like the Daiquiri.

In the video above, I talk a little bit about what the caipirinha is, its history, and I break down two different Methods on how to make Caipirinha. Brazil’s Most famous drink and the most well-known cachaça cocktail in the world, it is delicious and you should definitely learn how to make one!

Best part is I show you two distinct and different ways to make this world famous classic Cocktail. One is the Classic Caipirinha Cocktail Recipe, and the other is the way I make Caipirinhas at my Bar & Restaurant.

The best cachaça on the market right now (in my humble opinion) is Novo Fogo. Everything they make is just excellent and i highly recommend you check them out if you are looking for Cachaça to make Caipirinhas with.

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Caipirinha Recipe:

Traditional Method
Half a Lime Quartered.
1 Sugar cube or 1 Tsp of Sugar
3 oz of Cachaça

Modern method
0.75 oz of Lime Juice
0.75 oz Simple Syrup
1.5 oz Cachaça

But this isn’t the only cachaça cocktail out there! It just happens to be the most famous. I have a whole other series of cocktails using this wonderful spirits which you can read about and watch right here: Cachaça Cocktails

Don Julio 1942 Review | Is it worth the $170?

Don Julio 1942 is a premium Tequila loved by Celebrities and tequila connoisseurs alike. It is an Añejo Tequila that retails for anywhere between $150 to $230 depending on where you buy it. It was one of the first ultra premium tequila’s out there and has an amazing reputation. Part of that reputation comes from Don Julio the company, as they were very well known and highly regarded. That paired with the celebrity hype behind this tequila, propelled it to super stardom. Don Julio tequila is one of the most popular and sought after tequila’s on the planet.

In this video, I give you my honest review of Don Julio 1942. While it is an incredibly popular tequila, No Review would be complete without talking about what it tastes like.

Don Julio 1942 Taste

I will not lie, This is one of the smoothest tequilas I have ever tasted in my life. It has those beautiful delicious caramelly, vanilla notes from the barrel it was aged in but it still has that distinct Agave flavor that still comes through. It is easy to drink and you could easily lose yourself in this bottle.

Its easy to see why it is so beloved as it is a perfect tequila, for non-tequila drinkers. It is exactly the opposite of what people typically associate with Tequila. Its not harsh at all, it is easy to drink, taking shots of it goes down super easy, and it looks amazing. If you want to ball out and look like the man at the club, this bottle will draw eyes. It stands out with its beautifully sculpted bottle.

Final Verdict

Truthfully, Don Julio 1942 is delicious. There is no denying it. My Biggest issue with this tequila is its price. For the price you pay, anywhere between $150-$230, I believe there are plenty of other tequilas out there worthy of your money.

One in particular i believe is more worth it is Fortaleza Añejo.

MEZCAL VS TEQUILA – Everything You Need To Know!

Mezcal vs Tequila. What exactly makes these two Incredible Agave Spirits so special and are they the same thing? Both Tequila and Mezcal come from Mexico and while they do come from the same plants, they are quite different both in flavor and the way they are made. In this post, I will go over all of the differences between Tequila and Mezcal, what makes them similar, as well as how they taste and how mezcal is made.

There are a lot of Celebrities who have tequila brands and its become the new hot thing in Hollywood. I actually reviewed The Rock’s Tequila, Teremana, and gave my Honest Thoughts on it.

Tequila and Mezcal are made very similarly, but there a few key differences which make each spirit very unique and make them stand out from one another. Mezcal Cocktails are some of my absolute favorite cocktails, so I really wanted to make this video examining and sharing with you talking about Mezcal and Tequila. We cover mezcal vs tequila taste, origin, process, and how they are made, and more. I really tried to give a comprehensive view of what makes these two spirits so special and why so many people love them.

Mezcal

  • Can be made from 30 different Agave Species
  • Usually made in, but not limited to, the State of Oaxaca, Mexico.
  • Agave is usually cooked in Earthen Pits, leading to the smoky flavor.
  • Can be aged but not very common.

Tequila

  • Must be made from the Blue Weber Agave
  • Must be made in the State of Jalisco, Mexico. (with a few other small exceptions)
  • Agave is usually cooked in Steam Ovens
  • Tequila can be Aged, with traditional age classifications being:
    • Blanco: unaged
    • Reposado: 2-12 months in oak barrels.
    • Añejo: 1-3 Years in Oak Barrels
    • Extra Añejo: 3+ Years in oak Barrels

Overall, both Mezcal and Tequila are incredible and will forever be intertwined. They are both delicious and very versatile. Both should be treasured for what they are and there are some incredible examples of brands out there doing the right thing.

Mezcal and tequila aren’t the only Mexican spirits out there, There is also Sotol and even Bacanora and Raicilla!